Project handover.
We ship, we hand over clean code, documentation and training. You own everything. Many clients pick this and we stay friends.
One-time · No retainer
Approach
How we work.
A diagnostic worth signing off on. A build the client sees every two weeks. Launch with documentation, training, and clean ownership. Then, optionally, a long-term technology partnership.
Engagement structure
Four phases. One conversation each.
Each phase has a single owner on our side, a single decision-maker on yours, and a written hand-off at the end. There is no separate account manager.
Phase · 01
Diagnostic + scoping
1 to 2 weeks. We map the workflows, identify the decisions you need to make, and define what the system must do. Sometimes sold separately as a paid audit for clients not yet ready for a full build.
₹1L–₹3L
Phase · 02
Build
4 to 12 weeks depending on scope. Iterative. You see working software every 1 to 2 weeks, not at the end. We embed in your operations, not in a separate office.
₹3L–₹6L to ₹6L–₹15L
Phase · 03
Launch + handover
Documentation, training, a clean codebase, and full ownership transfer if you want project handover. Source code in your repository, infrastructure in your accounts.
Included in build
Phase · 04
Long-term partnership
Optional but recommended. Ongoing retainer where we host, monitor, patch, and evolve the system. Quarterly improvement cycle. Priority support.
₹50k–₹1.5L / month
The stack
What we build on.
We are technology-opinionated. We pick stacks we can support long-term without subscription dependencies. The client owns the code, the data, the infrastructure, and the relationships with every vendor and integration. This is a feature, not an accident.
Avoiding subscription-based services in the architecture is a deliberate choice. It costs us slightly more to build the first time. It saves the client every month for years.
Current stack
- +FrankenPHP application servers
- +PostgreSQL databases
- +Redis for caching and queues
- +Mercure for real-time
- +Caddy as edge proxy
- +MinIO self-hosted file storage
- +Typesense for search
- +Metabase for internal analytics
- +WABA Cloud API, direct, no BSP middleware
- +OpenAI / Anthropic / Gemini, direct, no lock-in
- +Docker + Dokploy for deployment
- +KVM VPS infrastructure, region-appropriate
From the company profile, §7.
After launch
How long-term partnerships work.
Most clients pick one of three tiers after launch. Tier two is where the long-term value compounds, and where our existing partners (Toloba Chennai AEM, FMB AEM, Qism-Al-Tahfeez Madras) sit today.
Technology Partner.
We host, monitor, patch, and evolve the system. New features ship quarterly. Priority support. The way our long-term partners work with us today.
₹50k–₹1.5L / month
Embedded Operations.
We become your effective technology team. Strategic input, continuous delivery, no separate vendor management. For founders who want serious technology leverage without hiring a CTO.
₹2L–₹5L / month
What we do not do
The work we walk away from.
Saying no is part of the offer. The wrong project costs more than no project. We are explicit about what we will not take on, because the buyer who is sold on the wrong terms is the same buyer who is unhappy at the end.
Refusals
- −White-labelled generic ERPs sold as custom
- −Reskinned templates
- −SaaS products we resell across clients
- −Projects we cannot deliver in 12 weeks of build time or less
- −Competing on price
- −Pitching on cold calls
Pricing
Full structure.
Every engagement maps onto one of these tiers. We publish the ranges because the ranges are the filter.
| Engagement | Range | Timeline |
|---|---|---|
| Operational audit / diagnostic | ₹1L–₹3L | 1–2 weeks |
| Focused internal system (single workflow) | ₹3L–₹6L | 4–6 weeks |
| Full operational system (multi-module) | ₹6L–₹15L | 8–12 weeks |
| Enterprise build | ₹15L–₹50L+ | 3–6 months |
| Technology Partner retainer | ₹50k–₹1.5L / month | Ongoing |
| Embedded Operations retainer | ₹2L–₹5L / month | Ongoing |
| Performance marketing | ₹75k–₹3L / month | Ongoing, 6-month min |
- EngagementOperational audit / diagnosticRange₹1L–₹3LTimeline1–2 weeks
- EngagementFocused internal system (single workflow)Range₹3L–₹6LTimeline4–6 weeks
- EngagementFull operational system (multi-module)Range₹6L–₹15LTimeline8–12 weeks
- EngagementEnterprise buildRange₹15L–₹50L+Timeline3–6 months
- EngagementTechnology Partner retainerRange₹50k–₹1.5L / monthTimelineOngoing
- EngagementEmbedded Operations retainerRange₹2L–₹5L / monthTimelineOngoing
- EngagementPerformance marketingRange₹75k–₹3L / monthTimelineOngoing, 6-month min
Begin
Engagements begin with a conversation.
Not a pitch. Not a presentation. A conversation where we ask about the business, understand the workflows, and identify what is visible and what is not. By the end we both know if this is a fit.